Marketing Team Lead

Job Summary

Capital Bancorp Plc is seeking a dynamic and results-oriented Marketing Team Lead to drive the Group’s marketing strategy, strengthen brand visibility, and support business growth across its subsidiaries. The successful candidate will lead the planning and execution of integrated marketing campaigns, develop innovative customer engagement initiatives, and work closely with internal teams to promote the Group’s products and services while maintaining a consistent and professional brand presence.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies aligned with the Group’s business objectives.
  • Plan, execute, and evaluate integrated marketing campaigns across digital and traditional channels.
  • Drive brand awareness, positioning, and reputation management across all subsidiaries.
  • Lead content marketing initiatives, including website, social media, email campaigns, and corporate communications.
  • Conduct market research and competitor analysis to identify opportunities and emerging trends.
  • Collaborate with business units to develop marketing plans that support product and service offerings.
  • Oversee lead generation initiatives and monitor campaign performance using relevant analytics and KPIs.
  • Manage marketing budgets, vendors, agencies, and external partners.
  • Organise corporate events, client engagement programmes, sponsorships, and promotional activities.
  • Ensure all marketing materials comply with the Group’s brand guidelines and regulatory requirements.
  • Lead, mentor, and develop the marketing team to achieve departmental objectives.

Qualifications & Experience

  • Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related discipline.
  • A postgraduate qualification or relevant professional certification is an added advantage.
  • Minimum of 5–8 years of progressive marketing experience, with at least 2–3 years in a leadership role.
  • Experience within the financial services industry is highly desirable.

Skills & Competencies

  • Strategic marketing and brand management
  • Digital marketing and social media strategy
  • Content development and campaign management
  • Market research and data analysis
  • Strong communication and presentation skills
  • Leadership and people management
  • Project and stakeholder management
  • Budget planning and performance reporting
  • Creativity, innovation, and commercial awareness

Why Join Capital Bancorp?

At Capital Bancorp, you’ll be part of a forward-thinking financial services group committed to innovation, excellence, and professional growth. We offer a collaborative work environment where your ideas are valued, your expertise is recognized, and your contributions directly shape our continued success.

Job Category: Marketing
Job Type: Part Time
Job Location: Lagos

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